Thursday, October 9, 2008

The Differences In Designer Fragrances?

When you go shopping for a perfume, you often feel as if you need to learn French. There are a lot of French terms used in selling and labeling of designer fragrances. However, they are not difficult to comprehend. Knowing these French terms can help you with saving some money while getting the designer perfume fragrance that you fancy.

Designer Fragrances - Why France?


Designer fragrances are bought in sold in countries all over the world, not just in France. And yet terms like "eau de cologne" are French. The English word "perfume" is even derived from the French "parfum". Perfume was not invented in France. The quest to make ourselves smell a lot better has been around our species for thousands of years.

However, France did become the center of European perfume and fragrance making in the 1800's. They set standards, had incredible flower fields devoted to fragrance making and could blend scents that could not be matched anywhere else in the world at that time. Also, French chemists began to match scents without needing to use hard to get botanicals at this time.

The industry has been lead by the French ever since. After a hundred years or so, it became traditional to keep using French terms (and often French fragrance sources) for selling designer fragrances. The world's best selling designer fragrance is Chanel No. 5, which originated in a French boutique designed by Gabrielle "Coco" Chanel, who was also French.

Designer Fragrances Concentration Information


The difference between the French terms to describe a designer fragrance is in the concentration of the perfume to the alcohol, water or solvents. The higher the concentration, the stronger the smell and the more the designer fragrance tends to cost. The strongest is called simply Parfum at a concentration of about 22%.

The next strongest is Eau de Parfume at 21 - 15%. After that is Eau de Toilette at 15 – 8%. The most commonly sold concentration is 4% and is called Eau de Cologne. There is a lighter concentration sold of a mere one to three percent, called Eau Fraiche, but that can be hard to find in many designer fragrances.

Not all designer fragrances will even come out in anything other than Eau de Cologne or Eau de Toilette, depending on what they think their customers will prefer. If their research suggests that a vast majority of their customers want longer-lasting perfume, then they initially won’t bother making perfume in lower concentrations unless customers demand it.

5 Ways To Convert More Visitors Into Sales

Though you may garner thousands of visitors every 24 hours, if you won't be able to convert them into successful purchases, your hard work will be useless.  Here are five methods you can choose to implement to dramatically increase your web conversion rate.

1.    Scorchingly interesting headlines.  Web citizens have become impatient in this day and age.  It's very easy for them to load up another web page whenever they encounter something even remotely boring in your own web page.  The trick lies in catching their interest fast.  Such can be accomplished with cleverly-written headlines.  Headlines, after all, are the first lines of text that your visitors will see when they firsr arrive at your page.  If they'll like what they'll see, they'll give your web page a shot.  If not, they'll abandon your page just as quickly as they came.

2.    Easy-to-read copy.  It's a misconception that with the growing popularity of the internet, more and more users will be inclined to read.  The contrary, however, is what is true.  Internet users easily get tired reading, what with the cumulative number of data they are exposed to with each and every session of online browsing.  The secret is in simplifying things for them to read your sales letter.  Use numberings and bullets as much as you can.  Guarantee your copy easy to scan.  Prepare your sales pafe for an impatient audience and you'll be fine.

3.    Benefit-oriented selling.  Your visitors will buy leaning on emotions and justify based on logic.  Don't lay out the specifications of your product for your audience to see.  Instead, inform them of the benefits they can get from what you're offering.  Tell them what they stand to gain.  This is a much better approach of stirring up their desire to buy your product.  State the features later on, as your customers will need such data to justify the purchase they will be planning to make.

4.    Urgency marketing.  Force your prospects to purchase from you ASAP.  Don't allow them to think too much, as you might lose some sales.  Use OTOs, special offers, and other time-sensitive tactics to lure them into buying your product immediately.

5.    Use interactive tools in your sales copy.  Your sales copy doesn't have to be a static, direct delivery of your offer.  You can always add involvement options that will force your prospects to make an emotional investment on your business.  Ask them questions.  Or, present to them with multiple choices for potential answers.  Integrate calculator scripts that they can utilize.  Make them feel a part of the sales page.